Media Coverage

‘I don’t think it should be anyone’s focus’: Australian startup plays down unicorn hype

Brisbane Times - Dec 06, 2019

It’s been a rapid rise for Ahmed who started Deputy with his then-boss, Steve Shelley, 11 years ago after identifying an opportunity when working for Shelley’s business Aerocare managing tasks such as sick leave and salaries.

‘I don’t think it should be anyone’s focus’: Australian startup plays down unicorn hype

WA Today - Dec 06, 2019

Workforce management startup Deputy has doubled in size since raising $111 million in funding last year but its founders are trying to ignore the hype of predictions it will be Australia’s next tech unicorn.

“Being a unicorn, I don’t think it should be anyone’s focus, it’s just an outcome of what happens,” co-founder and chief executive Ashik Ahmed says. “Do people’s lives get any better by being a unicorn?”.

Australian startup plays down unicorn hype

The Age - Dec 06, 2019

The speculation stems from Deputy’s listing by CB Insights in February as one of 50 private companies around the world on a path to a $US1 billion ($1.4 billion) valuation alongside Airwallex which was subsequently valued at $US1 billion in March.

‘I don’t think it should be anyone’s focus’: Australian startup plays down unicorn hype

Sydney Morning Herald - Dec 06, 2019

Workforce management startup Deputy has doubled in size since raising $111 million in funding last year but its founders are trying to ignore the hype of predictions it will be Australia’s next tech unicorn.

“Being a unicorn, I don’t think it should be anyone’s focus, it’s just an outcome of what happens,” co-founder and chief executive Ashik Ahmed says. “Do people’s lives get any better by being a unicorn?”.

The co-founder of Aussie workforce management startup Deputy, which has been called a ‘unicorn contender’, says that label shouldn’t be anyone’s focus

Business Insider - Dec 06, 2019

Workforce management startup Deputy has doubled in size since raising $111 million in funding last year but its founders are trying to ignore the hype of predictions it will be Australia’s next tech unicorn.

Restaurant wages and the wash-up

Good Food - Nov 28, 2019

Is there a way to pay all hospitality staff properly and still have an industry able to turn a profit? Yes, but we are likely to have to pay for it.

It’s been the biggest and most persistent story in food all year. Prominent chefs and restaurateurs keep hitting the news, not for foam 3.0 or vegan ham, but because they’re accused of underpaying employees.

Ones to Watch: 50 Startups (and Scale ups) Making Waves in Australasia

SaaStock - Nov 13, 2019

Next month SaaStock is heading down under, bringing you SaaStock Australasia on December 3-4.

We’re seeing the SaaS community flourishing in Australasia, driven partly by the increased uptake of SaaS products for business use, and also by the breakout success of unicorn companies Canva and Atlassian who put Australasia on the global SaaS map.

Best Software Companies in Australia and New Zealand 2019

G2 Best Software Awards - Nov 12, 2019

Deputy was recently ranked 11th in a list of the Best Australian Software companies for 2019.

From burger flipper to flexible workers’ friend

AFR BOSS - Nov 08, 2019

When Ashik Ahmed talks about the business owners and hourly-paid labourers he wants to help with Deputy, the workplace management software company he co-founded, the empathy is not faked.

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