Choosing the Right Facebook Page Template for Your Small Business
According to a G2 Crowd poll, 80% of small businesses use Facebook for marketing. Therefore, creating a Facebook business page profile is becoming necessary for small businesses. Setting up a Facebook company page can be daunting because there’s a lot at stake if you don’t get it right. Facebook has tried to take away the hard work involved in setting up a business page by providing templates for different types of businesses. Facebook also provides a template for non-profits, so no organization is left out.
Facebook business page templates take the guesswork out of setting up a company page. Facebook business page templates contain default buttons, options, and tabs to help you arrange and manage your page better. The buttons on the page have been specially selected by Facebook based on the actions people are most likely to take.
Most Facebook business page templates contain standard buttons, such as ‘follow,’ ‘like,’ and ‘share.’ However, Facebook includes more specific buttons for certain categories of business, for example, a restaurateur will have the option of adding a ‘Call Now’ button. Choosing the right Facebook template for your small business allows you to easily create a Facebook page by updating your business information. A completed Facebook business page enables you to highlight and promote your business to potential customers.
Before you choose a template, you will have to create a Facebook business page. To ensure that you have all the necessary information and make the most out of your page, you should answer the following questions:
- What information do I want people to know about my small business?
- What is my small business promoting?
- What would I like my visitors to do while on my Facebook business page?
How to create a Facebook Page
The steps below will show you how to create a Facebook page so that you can start promoting your business.
- Sign up
- Include pictures
- Add a call-to-action button to your Facebook page
- Add business description
- Generate username
- Fill in the ‘about’ section
- Start creating content
- Pin a post
After you select the business type, you will see a box to provide more information about your business, for example, the name of your business, address and page category. A category is a subset of the general business category you have previously selected. If you’re not sure which category to choose, select the one that is most relevant to your business. You can always change this option later. After you’ve entered your details, click ‘Get Started’ to accept Facebook’s Terms and Conditions.
Once you click on ‘Add a Button,’ which is located just under the right corner of your cover photo, you’ll be prompted to choose from seven types of standard buttons.
A useful Facebook business page tip is to continue to experiment with the number of posts you create until you find what works for you. There’s different advice about the number of posts that businesses should create on their Facebook business page – the numbers range from once a day to three times a day. There’s no exact science to how many times small businesses should post on their Facebook business page. However, you should use Facebook’s Page Insights to understand how your different posts are performing. Page Insights provides data about how visitors are engaging with your content. It also gives you information about the demographics of your visitors, such as their gender, age, and country.
How to choose the right Facebook page template for your small business
To ensure you have the most effective Facebook business page, you have to choose the right template for your business type. To choose a template, login to your Facebook business page and Click ‘Settings,” choose ‘Edit Page’ and select ‘Templates.’
Facebook will make some suggestions about the template that would be best for you based on the information you’ve provided previously. However, you should take your time to go through all the templates to decide which one is the most suitable for your small business.
To get a summary of the templates, including how it looks and the call to actions, click ‘View Details.’ Click ‘Apply Template’ and ‘OK’ when you’ve decided on a template. Repeat the template selection process if you want to change your template. The information that you’ve provided previously is kept safe when switching templates. However, you’ll have to make updates to the call to action on the new template.
Different Types of Facebook Page Templates
Here’s a description of the different types of Facebook page templates you can choose for your small business:
If you’re stuck for creative ideas after setting up your page and selecting your template, you can get some inspiration by using a Facebook page mockup. Most Facebook page mock-ups include a cover image, profile picture and a post that can be customized according to your small business needs. There are several sources of Facebook page mock-ups, including Mockup Templates and Behance.
After you’ve completed your Facebook business page and selected the right template, why not follow Deputy on Facebook to find out the latest on scheduling your employees and about Deputy in general? See if Deputy can help streamline your business operations by trying out Deputy for a free 30-day trial below:
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